How to Manage Biased People:
How to Manage Biased People by Maurice Ewing | 9:00 AM October 31, 2013 Comments (11) By now it’s generally accepted that if senior leaders suffer from cognitive biases their decisions can severely undermine company performance . Yet, leaders are not the only members of organizations that exercise poor judgment: Non-leaders are sometimes irrational too. Bearing this in mind, it is imperative that strategy-setters make explicit allowance for just how cognitively fragile their employees might be – or else they risk not fully understanding why their “perfectly rational” strategies don’t work. Take the recent case of JC Penney, which hired and abruptly fired its CEO, Ron Johnson , after the major changes he instituted took the company from bad to worse. Johnson’s critics have explicitly accused the former Apple superstar of having suffered fr...